Projektplan

Roadmap

 

 

Media Buying

Account Set-Up

 

 

 

Custom Metrics Attributions Hack

 

 

Testing Grundlagen:

Creative Test
  • Neues AdSet
  • Exklusions - not hot audiences included
  • 3-5 Creatives, die sich elementar unterscheiden - nicht konzeptionell!
  • Winning Audience
  • Proxy Metric Benchmarks
Audience Test
  • Winning Cold Creatives
  • Interest
  • LAA → Größe und Seed-Größe
  • Optimierungsfenster
  • Auslieferungsart
  • Bidding Strategie
  • Stacked

 

Creative

Ad Inspo File

 

 

Testimonial Ad Struktur

 

 

Feedback Marc W. Video Ask Testi Ad Proposals I)

 

Feedback Marc W. Video Ask Testi Ad Proposals II)

 

 

Content Format File

 

 

Storyboard Introduction

 

Storyboard intueat: Früher vs. Heute, 15Sec Pitch & Phantombild (Testi Edition)

 

 

Storybooard intueat: Recap the Journey (Testi Version)

 

 

Storyboard intueat: Recap the Journey, Phantombild & 15Sec Pitch (Actor Edition)

 

Prozess: Vorbereitung Skript Erstellung

 

 

Post Production 

Best Performer

https://drive.google.com/drive/folders/1d_V8vx2HP3f9g_FfA1gObp7Yi4vKZDat